Google Analytics Individual Qualification Practice Exam 2025 - Free Practice Questions and Study Guide

Setting the scope for a custom dimension that reports membership status for a customer rewards program is correctly identified as being at the user level. This is because membership status typically applies to individual users rather than to individual sessions, hits, or products. A user's membership status reflects their overall relationship with the program, and any time that user interacts with your website or app, that status remains the same until there is a change in that user's membership.

When choosing the user scope, the custom dimension will track the user's membership status across all their interactions, allowing for comprehensive analysis of that user's behavior in relation to their rewards membership. This enables businesses to segment users based on their membership status and tailor marketing strategies or experiences accordingly.

The other scopes—session, hit, and product—are more specific and tied to individual interactions, making them unsuitable for representing a persistent attribute like membership status. While a session scope would only account for a single visit, and hit scope would potentially track only individual actions, the product scope would only apply to specific items rather than to users as a whole. Hence, user scope is the most appropriate choice in this context.