Google Analytics Individual Qualification Practice Exam

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

1. As an event

2. As a click

3. As a bounce

4. As an interaction

The correct answer is: As a bounce

The scenario describes a situation where a user visits a web page with an embedded video, does not interact with the page, and ultimately leaves before the session times out. In Google Analytics, a "bounce" is defined as a single-page session wherein the user interacts with the content of that page but does not navigate to any other pages on the site during that visit. Since the user in this case leaves without any interaction or additional clicks, their behavior falls into the category of a bounce. Bounces are significant for understanding user engagement; they indicate that visitors are not finding what they are looking for or that the landing page may not be compelling enough to prompt further exploration. This metric helps webmasters and marketers gauge the effectiveness of their content and can lead to content optimization strategies. Other options like events, clicks, or interactions typically require some form of active engagement from the user, such as clicking on a video play button, navigating to another page, or completing an action that Google Analytics can track. However, since the user did not engage with the video or any other aspect of the web page, those categories do not apply in this instance, reinforcing that the session would be recorded as a bounce.