Google Analytics Individual Qualification Practice Exam

If a user watches a video with event tracking three times in a single session, how many unique events will Analytics count?

1. 2

2. 6

3. 1

4. 3

The correct answer is: 1

In Google Analytics, a unique event is recorded for each distinct occurrence of an event within a session. When a user watches a video that is tracked as an event three times in the same session, Google Analytics will recognize this event only once as a unique event. The unique event count does not increase with multiple occurrences unless the event type itself varies (for example, if different actions or interactions generate distinct event labels). Therefore, since the user is watching the same video under the same event category multiple times in a single session, only one unique event will be recorded in the analytics reporting. This understanding reflects the principle of unique counting in event tracking, ensuring that repeated occurrences of the same action do not inflate the unique event metric, which helps in providing clearer insights into user interactions.