Google Analytics Individual Qualification Practice Exam

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If the Google Merchandise Store sets up a URL goal of "/Ordercomplete" and a match type of "Begins With", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  1. A. /ordercomplete.php

  2. B. /ordercomplete/index.html

  3. C. /ordercomplete/thank_you.html

  4. D. /order/complete.php

The correct answer is: D. /order/complete.php

The configuration of a URL goal in Google Analytics involves setting specific criteria that must be met for a page to be considered a completed goal. In this case, the Google Merchandise Store has established a goal with the URL "/Ordercomplete" and a match type set to "Begins With." This means that any page whose URL begins with "/Ordercomplete" should be counted as a goal conversion, regardless of what follows. However, the key factor in this scenario is the exact wording and structure of the URL. The page "/order/complete.php" does not begin with "/Ordercomplete" as it actually starts with "/order/". Therefore, it does not satisfy the condition of the goal set by the website. In contrast, the other options do start with "/Ordercomplete" (noting that URL matching is case-sensitive in this context) and thus would qualify as goal completions. This illustrates the importance of the precise match type and wording in URL goals within Google Analytics.

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