Google Analytics Individual Qualification Practice Exam

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Prepare for the Google Analytics Individual Qualification Exam. Study with comprehensive flashcards and multiple choice questions, each with detailed explanations. Enhance your analytics skills and ace your certification!

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Practice this question and more.

What feature must be enabled to utilize Multi-Channel Funnels?

Custom Dimensions
Advertising Features
Goals or Ecommerce
In-page Analytics

The correct answer is: Goals or Ecommerce

Multi-Channel Funnels are designed to help marketers understand the various touchpoints a user interacts with before converting. To leverage this feature, it is essential to have either Goals or Ecommerce tracking set up within Google Analytics. This is because Multi-Channel Funnels rely on the conversion actions that are defined through Goals or Ecommerce setups, which track the completion of key actions on a website, such as purchases or form submissions. Without having Goals or Ecommerce configured, there would be no conversions to analyze through the Multi-Channel Funnels reports, thus rendering the feature ineffective. Enabling these tracking features allows users to gain insights into how different channels contribute to conversions over time, allowing for better multi-channel attribution and marketing strategy optimization. Other features listed—such as Custom Dimensions, Advertising Features, or In-page Analytics—do not directly tie into the functionality of Multi-Channel Funnels and are not prerequisites for using this specific feature.