Google Analytics Individual Qualification Practice Exam

What filter would only include data from a campaign titled "Back to School" in campaign reports?

1. Custom Include filter with field "Page Title" and pattern "back to school"

2. Custom Include filter with field "Campaign Name" and pattern "back to school"

3. Custom Search and Replace filter with field "Campaign Name", string "back to school", and pattern "include"

4. Predefined Include filter with "traffic to the hostname" "that are equal to" "back to school"

The correct answer is: Custom Include filter with field "Campaign Name" and pattern "back to school"

The filter designed to specifically include data from a campaign titled "Back to School" in campaign reports is the Custom Include filter with the field "Campaign Name" and the pattern "back to school." This approach directly targets the campaign name as recorded in the campaign tracking parameters of your URLs. In Google Analytics, campaign data is captured through UTM parameters, with "utm_campaign" being the specific parameter that denotes the name of the campaign. By applying a filter that includes this particular field, you ensure that the system only retains the data associated with entries matching "back to school." This allows a clear focus on user engagement and performance metrics derived from that specific campaign, enabling better analysis and reporting. The effectiveness of this filter lies in its direct relationship with the naming conventions used in campaign tracking. This method ensures that only data corresponding to the exact campaign title is included in your reports, facilitating targeted analysis. Other approaches, while they may seem plausible, do not accurately or effectively capture the intended campaign data. For instance, filtering by "Page Title" might include unrelated pages that happen to contain the phrase "back to school," rather than specifically focusing on the campaign data. Similarly, a Search and Replace filter does not serve to include targeted campaign data, but