Google Analytics Individual Qualification Practice Exam

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Prepare for the Google Analytics Individual Qualification Exam. Study with comprehensive flashcards and multiple choice questions, each with detailed explanations. Enhance your analytics skills and ace your certification!

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What model represents the hierarchical structure of a Google Analytics account?

Property > Account > View
Account > Property > View
View > Account > Property
Account > View > Property

The correct answer is: Account > Property > View

The hierarchical structure of a Google Analytics account is indeed represented by the order: Account > Property > View. This model outlines how data is organized within Google Analytics, starting from the broadest level and moving to the most specific. The account is the highest level and represents the organization or individual for whom the analytics data is being collected. Within an account, there can be multiple properties, which are typically individual websites or applications for which data is being tracked. Each property can then have multiple views, which are customized ways to look at the data collected from that property. The distinction between these levels is crucial for data organization and management, allowing users to obtain insights at various layers based on their specific needs. This clear hierarchical structure helps in maintaining clarity when analyzing data associated with different segments or operations under a single organization.