Google Analytics Individual Qualification Practice Exam

Which of the following is an example of an event measurement in Google Analytics?

1. A user viewing a page

2. A purchase transaction completion

3. A user clicking on a video play button

4. A user entering their email address

The correct answer is: A user clicking on a video play button

Event measurement in Google Analytics refers specifically to tracking user interactions that are not necessarily linked to a web page loading or a standard session. It is used to capture how users engage with specific elements of a site or app. In this context, when a user clicks on a video play button, it represents a direct interaction with that element, which is inherently an event. This interaction can be set up to send an event hit to Google Analytics, allowing you to measure engagement and gain insights into how users are consuming video content. The other choices primarily reflect actions that do not fall under the definition of an event measurement. For example, a user viewing a page is a standard interaction that is tracked through pageviews, not as an event. A purchase transaction completion, while significant, is typically tracked as an eCommerce transaction rather than an event. Similarly, entering an email address might be tracked through form submissions, which can also be measured as events but does not illustrate a user interaction with a digital element like a button click does.